Every project follows the same underlying pattern, with adjustments made according to priorities and constraints: understand people and their needs, define the problem, explore solutions, test them with real users, and continue iterating. My clinical research background gives me an undertsanding of the importance of human-centered design.
Culikid's site had fallen behind the warmth of its programs. Full website redesign and IA restructure across 23 pages for a New York nonprofit serving neurodivergent individuals, led as Design Manager across research, design, and a full Webflow build.
77 million people use Recreation.gov to book public land reservations, but competing search paths and unfamiliar IA created friction at every step. Redesigned the discovery experience by consolidating three entry points into one and restructuring filters around user mental models.
